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Customer Experience & Neuromarketing Programme
Our customer-designed sessions keep the practitioner in mind and leave participants with structured knowledge about:
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The human emotional and behavioural responses to good and bad experiences
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Methodologies on how to deliver an enhanced customer experience
Programme outline
Module 1 : Behavioural model of Customer Experience (CX)
Module 2 : Fundamentals of Consumer Neuroscience
Module 3 : Subconcious impact on customer behaviour (memory, emotions, habits)
Module 4 : Psychological and behavioural science principles of CX
Module 5 : Making CX come alive - customer centric culture, customer journey maps
Module 6 : Application of customer neurocience in CX - case studies
Module 7 : Application of customer neurocience in CX - case studies (cont'd)
Module 8 : Participants' Business Case presentation
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Meet The Faculty
Dr Ana Iorga - Founder Director, Buyer Brain
Dr Anil V Pillai - Director, Buyer Brain & Terragni Consulting
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