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Customer Experience & Neuromarketing Programme

Our customer-designed sessions keep the practitioner in mind and leave participants with structured knowledge about:

  • The human emotional and behavioural responses to good and bad experiences

  • Methodologies on how to deliver an enhanced customer experience

Programme outline

Module 1 : Behavioural model of Customer Experience (CX)

Module 2 : Fundamentals of Consumer Neuroscience       

Module 3 : Subconcious impact on customer behaviour (memory, emotions, habits)

Module 4 : Psychological and behavioural science principles of CX

Module 5 : Making CX come alive - customer centric culture, customer journey maps

Module 6 : Application of customer neurocience in CX - case studies

Module 7 : Application of customer neurocience in CX - case studies (cont'd)        

Module 8 : Participants' Business Case presentation

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Meet The Faculty

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